James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Run remarketing campaigns only in that region
Limit the number of times an individual in that region sees the ad
Buy more ad inventory in that region
Lower the bid for inventory targeting that region
Conversion tracking allows you to attribute results, like increased sales or newsletter sign ups, to a specific campaign. With this knowledge, you can allocate your budget to maximize your campaign’s performance.
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- Open>> https://academy.exceedlms.com
- Course: AdWords Display Certification
- Topic: Track conversions to improve performance