Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2.
How much would Jim pay for the first spot in the auction?
You pay for your ad click not the maximum bid you set. But a minimum required to win an auction within your bid limits. In this case, you’ll be charged 2.51 USD because it’s a minimum required amount to win the auction. And it’s below your maximum bid of 5. USD.