Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content.
What benefit of video remarketing meets his need?
- It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
- It can be set up in AdWords in a few steps.
- It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
- It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.
Explanation:
With YouTube and video remarketing, advertisers can reconnect with viewers who have engaged with their video content, continue telling them a story — and try to get them back! When it comes to remarketing, lists make things happen.
Read more here:
- Open>> https://academy.exceedlms.com
- Course: Google Ads Video
- Topic: Use video remarketing to reconnect