Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?
To show ads promoting “Sweet & spicy coconut” to people searching for that flavor
To show ads promoting all the flavors to people searching for “gourmet popcorn”
To make sure “Sweet & spicy coconut” continues to be the bestseller
It’s most efficient to have a single ad group
Selecting the right keyword list for your campaign can help you show your ads to the right customers. Your keywords should match the terms your potential customers would use to find your products or services.