Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
- They unlock additional segmentation options for placements that occur on YouTube.
- They provide additional conversion data, so better business decisions can be made.
- They’re an eﬀective way to directly compare conversion data against similar businesses.
- They oﬀer insights into video assets, so best-performing ones can be given priority.