Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
Use the Shopping ad format
Add a location extension to her ad
Increase her maximum cost-per-click (max. CPC) bid
Increase the number of keywords in each ad group
If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, you’ll send us your product data with Merchant Center and create a campaign in AdWords. Then we’ll use your campaign to create ads on Google and around the web where potential customers can see what you’re selling. We call these placements Shopping ads, because they’re more than a text ad–they show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you’re selling before they click the ad, which gives you more qualified leads.
As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site.
Read more here: https://support.google.com/adwords/answer/2454022?hl=en