The format of a Shopping ad is different from that of a standard text ad in that it includes:
The format of a Shopping ad is different from that of a standard text ad in that is includes:
a product image, title, price, and extension
a product image, title, price and merchant name
a product image, background color, and price
a product image, title, and price
If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, you’ll send us your product data with Merchant Center and create a campaign in AdWords. Then we’ll use your campaign to create ads on Google and around the web where potential customers can see what you’re selling. Shopping ad consist of product image, title, price and your business name.
Shopping ads allow you to include an image, title, price, and your store or business name inside your ads, without the need for you to create unique ads for each product you sell.
Read more here: https://support.google.com/adwords/answer/6275294?hl=en