Showing your ads on top of the mobile page in search results is beneficial because:
- Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobile
- Ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right-hand side of the results on mobile
- Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile
- Ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right-hand side of the results on mobile
Explanation:
On average, ads that appear on the first page or above the search results get substantially more clicks than ads that appear on other search results pages. Ads on top of the mobile page get more prominent notice on smaller screens. Also, there are no ads on the right-hand side of results on mobile