Showrooming refers to:
- The phenomenon which turns brick and mortar stores into showroom apps for mobile users
- The phenomenon where brands sell specialty or limited quantity goods through mobile
- The phenomenon where various brands within similar categories complete for brand placement on a mobile device
- The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile
Explanation:
The use of mobile phones in stores has led to the phenomenon of “showrooming,” which turns brick-and-mortar stores into showrooms for products that are then purchased online or via mobile. No retailer is entirely immune to its effects. While many businesses fear that showrooming is a major threat, retailers should approach it as an opportunity.
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