Showrooming refers to:
- The phenomenon which turns brick and mortar stores into showroom apps for mobile users
- The phenomenon where brands sell specialty or limited quantity goods through mobile
- The phenomenon where various brands within similar categories complete for brand placement on a mobile device
- The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile
The use of mobile phones in stores has led to the phenomenon of “showrooming,” which turns brick-and-mortar stores into showrooms for products that are then purchased online or via mobile. No retailer is entirely immune to its effects. While many businesses fear that showrooming is a major threat, retailers should approach it as an opportunity.
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