Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:
- search and display inventory to help advertisers reach their desired cost-per-install goal
- search and display inventory to help advertisers reach their desired cost-per-impression goal
- search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
- search inventory to help advertisers reach their desired cost-per-install goal
Market to people, not devices: Google can measure many of your customers’ valuable actions, regardless of which device or channel drove it. Measure mobile actions that users take (e.g., purchase, call, app download, directions) across channels (e.g., search, video, display, in-app), and across devices.AdWords automatically takes into account dozens of signals (e.g., location, time of day, CTR, device) and adjusts bids accordingly across search and display inventory to help advertisers hit desired cost-per-install goals.
Read more here: https://support.google.com/partners/answer/6208446
Now that we’ve discussed the challenges and opportunities for advertisers looking to fulfill their objectives using mobile, it’s worth reviewing why Google can provide these solutions. Ultimately, there are 5 reasons: mobile reach, ad formats that drive engagement and value, campaign performance and tracking optimization, integration with Google Play for tracking and targeting, and inventory transparency.