The best method for determining future social media targets is to establish benchmarks. You can do this by __________________.
asking competitors to share their analytics reports so that you have a frame of reference
taking your organization’s net revenue and dividing it by revenue directly attributable to social media channels
extrapolating data from past efforts to estimate future success
summing the anticipated revenue accruing from this year’s social media objectives
Upload benchmark reports from Google Analytics into your organization’s CRM
making an educated guess based on the phases of the moon