The Buyer’s Journey is the:
The research process a buyer goes through from becoming aware of what an organization sells to making a purchase decision from the marketer’s perspective.
The research process a buyer goes through from becoming aware of a problem or opportunity to making a purchase decision from the buyer’s perspective.
The research process a buyer goes through from becoming aware of what an organization sells to their eventual departure from that company from the buyer’s perspective.
The research process a buyer goes through from becoming aware of what an organization sells to making a purchase decision from the buyer’s perspective.