The strategic use of different marketing channels affects:
the average amount of each sale
online purchase decisions
When it comes to running your AdWords campaigns, it’s important to optimize your campaigns for maximum return to the business as a whole. And whether that return is from the online or offline channel, it’s all part of the same pie. That’s why measuring and tracking the full impact of your campaigns is so important. It can help to start conversations with different marketing channels on how best to connect with today’s “omni-channel” consumer.
We analyzed millions of consumer interactions through Google Analytics to show how different marketing channels affect online purchase decisions.