This question have 3 possible answers:
The YouTube masthead is effective for advertisers with which goal?
- Target audiences in a time of decision-making.
- Drive actions within their website.
- Focus on high-impact placement for high visibility.
- Replace TV campaigns and achieve maximum reach.
or
- Drive actions within their website.
- Drive a lift in ad recall and brand impact.
- Target audiences in a time of decision-making.
- Drive awareness for a new product launch.
or
- Replace TV campaigns and achieve maximum reach.
- Reach a massive audience around a tentpole event.
- Get a high number of views at a low CPV.
- Conduct a long-term campaign at a reasonable cost.