There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
Your campaign type
Cost of your keywords
Competitors’ products
Your profits
Explanation:
If you’re just starting out in AdWords, you’ll want to go with a budget and bid amount that you’re comfortable with.First things first: there’s no single recommended bid amount that works perfectly for everyone. The right bid for you will depend on:
Your campaign type
The cost of your keywords
The success of your keywords
Most people starting out in AdWords use cost-per-click (CPC) bidding to pay for each click on their ads. With this option, you set a maximum cost-per-click bid (max. CPC bid) that’s the highest amount that you’re willing to pay for a click on your ad.
Read more here: https://support.google.com/adwords/answer/2471184
