To ensure the social media goals you’re setting in your social media strategy are attainable and realistic:
A) begin planning requests for new-hires when the workload increases
B) consider the goal in an historical context and evaluate your resources
C) proactively manage the expectations of company business leaders downward
D) set goals conservatively to increase probability they’ll be achieved
https://www.youtube.com/watch?v=jvX8iA-HtBE