To track conversions in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:
- Schema Development Kit
- Software Development Kit
- Software Deprecation Kit
- Schema Development Key
A software development kit (SDK or “devkit”) is typically a set of software development tools that allows the creation of applications for a certain software package, software framework, hardware platform, computer system, video game console, operating system, or similar development platform.
As a marketer, it’s crucial that you measure and attribute value to all mobile conversions, not just online commerce orders on your mobile site, so you don’t under-invest in mobile. Here’s an example: An advertiser invests $600,000 in mobile advertising. Accounting for mCommerce purchases only, mobile ROI appears negative. However, the advertiser initially neglected to account for all the other mobile conversions that are driving value: its $600k investment also drove 20,000 app downloads, 60,000 phone calls to the call center, and 100,000 store locator clicks.
An important aspect of mobile conversion is how to set up apps so you’re tracking all conversions, including signing up for purchases, phone calls, app downloads, and newsletter sign-ups. Depending on whether you have an Android or iOS app, we offer different solutions.