True or false? All assets should be built before creating a campaign.
- True
- False
Explanation: False. Not all assets need to be built before creating a campaign. While having all necessary assets ready before launching a campaign can streamline the execution process, it’s not always practical or feasible, especially when timelines are tight or when certain assets are dependent on campaign performance or audience feedback. Instead, a more agile approach involves creating a campaign framework and timeline, identifying key assets required for initial launch, and prioritizing their development based on importance and feasibility. This allows for flexibility in adapting to evolving campaign needs and insights gathered during the campaign’s lifecycle. Additionally, launching a campaign with some assets in place can provide opportunities for iterative optimization and refinement based on real-time performance data and audience engagement, ultimately leading to more effective and successful outcomes. Therefore, the statement that all assets should be built before creating a campaign is false, as campaigns can be launched and iterated upon with a strategic approach to asset development and implementation.