True or false? Content is only used during the attract and delight stages of the inbound methodology.
Content is only used during the attract and convert stages of the inbound methodology. To attract a customer towards your product, you have to give him/her something of very good value with a focused marketing strategy. This usually comes in the form of content. Likewise, if you wish the customer to share his/her details with you, you will have to provide him/her with some valuable content, which can either be webinars, e-books, blog posts, whitepapers or anything he/she might be interested in.