True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.
- True
- False
Explanation: The correct answer is False. While the concept of a flywheel emphasizes continuous momentum and energy, it doesn’t negate the relevance of the sales process as a funnel. Instead, the two frameworks can complement each other. The sales process often starts with a broad pool of potential customers (top of the funnel), which then narrows down as prospects move through various stages, ultimately leading to conversions (bottom of the funnel). This funnel model aligns with the initial stages of the inbound methodology—Attract, Engage, Convert—where businesses aim to draw in leads, engage them with valuable content, and eventually convert them into customers. However, the flywheel concept extends beyond the point of conversion, emphasizing the importance of delighting customers to generate momentum for future growth. Therefore, while the sales process may resemble a funnel in its structure, thinking of the company as a flywheel encourages a broader perspective that encompasses ongoing customer engagement and satisfaction beyond the initial purchase, enhancing overall business performance.
