True or false? In order to use the Prospect Fit Matrix, you must have a conversation with the prospect first.

January 14, 2018 By CertificationAnswers

True or false? In order to use the Prospect Fit Matrix, you must have a conversation with the prospect first.

True

False

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Your friend sends you a link to a company who they think would be a good fit for a retainer with your agency. Your friend has worked with this company before and told you that they’re already excited about working with you. You start looking at the company’s website and you notice that they meet a lot of the secondary criteria of the Prospect Fit Matrix, but they don’t sell something that involves a considered purchase process. Based on the Prospect Fit Matrix, are they a good fit for an inbound retainer?
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