True or false? Sales should not contact a lead until they’ve been nurtured through lead nurturing emails.
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- You are looking to improve one of your company’s lead nurturing workflows by adding an additional email. All of these factors should impact the timing between these two emails EXCEPT:
- True or false? You should never email a disengaged contact again.
- True or false? Government regulations in most countries reserve the right to fine your organization a significant amount of money for every email sent to contacts that have unsubscribed.
- Your sales team has recently made themselves available to conduct free consultations with qualified leads. You plan to build out a lead nurturing workflow to promote this new offer. What should the goal of the lead nurturing workflow be?
- Upon reviewing your company’s lead nurturing campaigns you identify that all new leads are passed directly to the sales team. Leads are only entered into lead nurturing campaigns if the sales team identifies the lead is not yet ready to purchase. What model of lead nurturing is your company currently using?
- True or false? You can tell if an email is high-performing just by examining the content and layout.
- When determining which model of lead nurturing is best for your business, you should consider all of the following factors EXCEPT:
- Which of these is an example of a behavioral email?
- True or false? A contact’s name, company, and job title are all examples of implicit data.