True or false? Segmented lists perform better than unsegmented lists.
True – segmented lists perform better because sending an email to fewer people means fewer people can ignore it.
True – segmented lists perform better because they allow you to send a more contextualized email.
False – unsegmented lists will perform better because it forces you to write a broader message that appeals to everyone.
False – unsegmented lists perform better because more people will unsubscribe from an unsegmented send, which allows you to weed out bad people from your database.