Usage data allows advertisers to:
- A) Change bid adjustments based on mobile traffic
- B) Create remarketing lists based on how frequently or infrequently a customer is using their app
- C) Create a conversion tracking list and add it to their app
- D) Add the conversion tracking tag to their app
Explanation:
To run a mobile remarketing campaign, you’ll need to set up a remarketing list. You can also incorporate usage data that lets you create remarketing lists based on how frequently a customer is using an app — and remarket based on this information.
Read more here: https://support.google.com/partners/answer/6209136?hl=en
App remarketing lets you target people who’ve used your app. Some uses for app remarketing include:
- Showing app engagement ads announcing a new feature to people currently using your app
- Reminding people who downloaded your app, but haven’t been using it recently
- Encouraging people to upgrade to the latest version of your app
You can even segment your target audience based on past actions in order to enhance your ROI and relevance to users.
To run a mobile remarketing campaign, you’ll need to set up a remarketing list. You can also incorporate usage data that lets you create remarketing lists based on how frequently a customer is using an app — and remarket based on this information. Reporting usage data on Android or iOS is possible using the AdWords Conversion Tracking and Remarketing SDK or the server-to-server solution. We’ll review these solutions in more depth when we cover conversion tracking.
https://www.youtube.com/watch?v=u-Obpz6VKi0
