Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome.
Which two settings should Walt observe on an ongoing basis? (Choose two.)
Select All Correct Responses
- Location
- Bid
- Budget
- Audience
Explanation:
In managing a Google App campaign strategically, Walt should pay close attention to two key settings: ‘Bid’ and ‘Budget.’ The bid setting determines the maximum amount Walt is willing to pay for specific user actions, such as app installs or in-app actions. By adjusting the bid, Walt can influence the campaign’s competitiveness in the auction and its likelihood of achieving desired outcomes within a specified cost range. Monitoring the bid allows Walt to ensure efficient allocation of resources and optimize campaign performance over time. Additionally, the budget setting dictates the total amount Walt is willing to spend on the campaign within a given timeframe. By regularly assessing budget utilization and adjusting as needed, Walt can ensure that the campaign remains financially sustainable while maximizing its impact. Together, careful management of bid and budget settings empowers Walt to steer the campaign toward its objectives while staying within predefined boundaries, ultimately driving optimal results and return on investment.