What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?
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What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website
The New vs Returning report in Google Analytics, found under Audience > Behavior, is a great place to understand how people who have been to your site before behave differently to those who are new to the site. However, there are also some important things to know about this report before basing too much on it.
Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business.
Read more here: //support.google.com/analytics/answer/3123951?hl=en