What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
- Cost-per-thousand viewable impressions (vCPM)
- Cost-per-acquisition (CPA)
- Cost-per-view (CPV)
- Cost-per-click (CPC)
Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
Read more here: https://support.google.com/adwords/answer/6268632?hl=en