What conversion data can be uploaded using bulksheets?
- Google Analytics goal data
- Google Ads conversions data
- Offline conversion data
- Custom Floodlight variable data
Edit the downloaded bulksheet to do any of the following:
- Add a conversion that is attributed to a click ID or visit ID: This allows you to account for returns, fraud, and so forth.
- Add a conversion that is attributed to an ad, keyword, or product group: This is great for call tracking or other forms of offline conversions.
- Change information about an existing conversion: For example, you may want to change a conversion for discounts applied after an online purchase, returns with a restocking fee, or credits.
Read more here: https://support.google.com/searchads/answer/6231627