What is the Search Ads 360 account hierarchy?
- Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword
- Agency > Advertiser > Engine > Campaign > Keyword
- Advertiser > Engine > Campaign >Keyword
- Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
Just as many advertising agencies maintain separate teams to manage search and social marketing for multiple advertisers, in Search Ads 360, you can manage multiple advertisers under a single agency network.
Each of these advertisers contains its own group of engine accounts and campaigns, as well as its own set of users who can view reports and edit settings.
Read more here: https://support.google.com/searchads/answer/2491240