What does assigning a value to a Google Analytics Goal enable?
- Analyze a website conversion funnel
- Compare goal conversions and measure changes to a website
- Track real-time business revenue
- Track actual revenue from conversions
Although assigning a goal value is optional, we recommend you do so to help monetize and evaluate your conversions.
Read more here: https://support.google.com/analytics/answer/1012040
In Google Analytics, Goals measure how well your site fulfills objectives. So, defining goals is a core step in analyzing and optimizing your website. Having properly configured goals allows Analytics to provide you with critical information, such as the number of conversions and the conversion rate for your site or app. If you enable goals, you can set values and compare metrics. Goial values let you evaluate your website’s performance.
Tip: It’s important to understand that knowing how much traffic you get is not crucial. Much more important to understand what value your traffic creates for your business. This is where Goals in Analytics can help.
Learn more on the official Google support website.