What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
Many in traditional retail are not mobile users.
They don’t use AdWords.
No one has figured a way to “see” mobile’s contribution yet.
- What Is Reason Many Advertisers End Up Undervaluing
- What Is Reason Many
- What Is Reason Many Advertisers End
- What Is Reason Many Advertisers End Up