What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?
Growth-Driven Design is a way of thinking, and conversion rate optimization is the step-by-step process of putting that thinking into action.
Conversion rate optimization is only about optimizing your existing website pages, whereas Growth-Driven Design is only about building new pages onto the website.
Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology.
Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build.