Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative?
It’s a misconception that the value step must be completed early on. It’s actually better to implement the value focus area as late as possible in the process.
The value focus area should be implemented immediately after launching a new website product to ensure your stakeholders see value in your GDD efforts and continue to fund your team.
The value focus area should be implemented immediately after launching the new website to ensure the business is capturing as many leads as possible, thus maximizing the value of the website to the business.
If you don’t first validate that the solution you built does, in-fact, solve users’ pain points and provide value, your team might waste time optimizing something users don’t care about in the first place.