What is the difference between Programmatic Guaranteed deals and preferred deals?
Programmatic Guaranteed deals are imcompatible with conversion pixels
Programmatic Guaranteed deals have required minimum spend
Preferrred deals do not allow targeting edits in Display & Video 360
Preferred deals have required minimum spend
Programmatic Direct helps connect buyers and sellers of digital advertising. For publishers, Programmatic Direct allows them to package together specific inventory on their sites or apps (such as unique formats, verticals, audiences and subsites), and make it available to a global community of marketers to buy programmatically. Programmatic Guaranteed deals have required minimum spend.