What is the most important thing to consider when optimising a search engine marketing campaign?

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What is the most important thing to consider when optimising a search engine marketing campaign?

 

• A Increasing the bid for the keywords you are targeting

 

• B Increasing the relevance of the keywords, ads, and landing page

 

• C Adding lots of keywords to the campaign to get more traffic

 

• D Continually changing the ad copy

 

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