Which of the following is a benefit of using relevant ads and landing pages?
- Increased cost for ad placements
- Higher ad positions on the search results page
- Higher cost per clicks on your ads
- Ads that will ensure more purchases
Explanation:
Using relevant ads and landing pages can have several benefits. One of the benefits is that it can lead to higher ad positions on the search results page. This is because Google rewards advertisers who create relevant ads and landing pages by giving them a higher Quality Score. A higher Quality Score means that your ads are more likely to appear in higher positions on the search results page.
Another benefit of using relevant ads and landing pages is that it can lead to lower cost per clicks on your ads. This is because Google rewards advertisers who create relevant ads and landing pages by giving them a lower cost per click (CPC). A lower CPC means that you will pay less for each click on your ad.
Ads that are relevant to users’ search queries and lead to landing pages with relevant content can also ensure more purchases. This is because users are more likely to engage with your ad and make a purchase when they find what they are looking for.
