What is the purpose of an optimized meta description? September 1, 2019 By CertificationAnswers What is the purpose of an optimized meta description? To rank for a specific keyword To create an enticing CTA to enhance CTR A space to put information that only Googlebot will see Related content Related posts:What is the purpose of an optimized title tag?Should you use nofollow when internally linking and…What is a canonical tag?Where do you go to see technical improvement change logs?