What is the purpose of the URL builder?
- A) to optimize landing pages
- B) using the URL builder is required in order to track AdWords visits
- C) to generate a URL with tracking parameters
- D) to generate the URL tracking parameters that need to be appended to an organic search result
Explanation: The URL builder helps you add parameters to URLs you use in custom web-based or email ad campaigns. A custom campaign is any ad campaign not using the AdWords auto-tagging feature.
You can read more here: //support.google.com/analytics/answer/1033867?hl=en