What is the URL parameter that auto-tagging appends to an AdWords destination URL?
What is the URL parameter that auto-tagging appends to an AdWords destination URL
In order for Analytics to display details about your AdWords keywords and costs, you must do one of the following:
- Enable auto-tagging. This is the recommended approach and ensures that you get the most detailed AdWords data.
- Manually tag all your keyword final URLs with tracking variables. You should only do this in the special cases outlined below.
We strongly recommend that you use auto-tagging.