What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
Drive action
Build awareness
Influence consideration
Drive loyalty
Explanation:
There are three types of marketing objectives:
- Build awareness
- Influence consideration
- Drive action
When to use “Influence Consideration” Marketing objective:
- Selling a product that requires that you educate your customer
- Selling a product you want to differentiate from what similar advertisers offer
- Encouraging customers to explore what you offer
Types of featured in this objective: Features that help researching customers find potential product options, such as in-market audience targeting and engagement ads.
Read more here: https://support.google.com/adwords/answer/6175956