What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
There are three types of marketing objectives:
- Build awareness
- Influence consideration
- Drive action
When to use “Influence Consideration” Marketing objective:
- Selling a product that requires that you educate your customer
- Selling a product you want to differentiate from what similar advertisers offer
- Encouraging customers to explore what you offer
Types of featured in this objective: Features that help researching customers find potential product options, such as in-market audience targeting and engagement ads.
Read more here: https://support.google.com/adwords/answer/6175956