What should always be the first step of creating a measurement plan?
- A) Setting up Google Analytics goals
- B) Determining what segments you want to use for analysis
- C) Choosing the KPIs that you will use to assess your performance
- D) Outlining your digital strategies and tactics
- E) Defining your overall business objective
https://www.youtube.com/watch?v=b7q5iGZgskg
