What type of bid strategy is supported by the forecasting tool?
- Max clicks
- Conversions or Revenue
Supported bid strategies
Search Ads 360 can forecast performance for the following types of bid strategies and conditions:
- Goals: Conversions or Revenue
- Targets: CPA, ERS, or ROAS target
- Engines and campaign types: Google Ads manual and Shopping campaigns and Bing Ads manual campaigns
If a bid strategy includes a combination of Google Ads and Bing Ads shopping and manual campaigns, forecasts ignore the Bing Ads product groups.
Read more here: https://support.google.com/searchads/answer/4552409