What’s one of the main benefits of using ad extensions?
- Extensions increase your reach by showing your ad on more advertising networks
- Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
- Extensions provide additional information to make your ads more relevant to customers
- Extensions are automated so you don’t have to create your ads
Ad extensions are a type of ad format that show extra information (“extending” from your text ads) about your business. Some can be added manually and others are automated. Similar to higher ad positions, ad extensions give your ad more prominence on the search results page. This additional prominence has two main benefits: ad extensions tend to improve your ad’s visibility, also ad extensions often increase your total number of clicks by improving the clickthrough rate (CTR) of your ads. They provide valuable ways for users to learn more about your business or interact with your ad, such as making a phone call to your business or providing more links to your website.
Better return on investment: Extensions can help improve the clickthrough rate (CTR) of your ads. More clicks means more customer traffic.
Read more here: https://support.google.com/adwords/answer/2375499