What’s one of the main benefits of using ad extensions?
- Extensions increase your reach by showing your ad on more advertising networks
- Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
- Extensions provide additional information to make your ads more relevant to customers
- Extensions are automated so you don’t have to create your ads
What’s one of the main benefits of using ad extensions
Ad extensions are a type of ad format that show extra information (“extending” from your text ads) about your business. Some can be added manually and others are automated. Similar to higher ad positions, ad extensions give your ad more prominence on the search results page. This additional prominence has two main benefits: ad extensions tend to improve your ad’s visibility, also ad extensions often increase your total number of clicks by improving the clickthrough rate (CTR) of your ads. They provide valuable ways for users to learn more about your business or interact with your ad, such as making a phone call to your business or providing more links to your website.
Better return on investment: Extensions can help improve the clickthrough rate (CTR) of your ads. More clicks means more customer traffic.
Read more here: https://support.google.com/adwords/answer/2375499
Extensions expand your ad with additional information—giving people more reasons to choose your business. They typically increase ads’ click-through-rate by several percentage points. Extension formats include like call buttons, location information, additional links, additional text, and more.
This article gives an overview of extensions in general. To learn what each extension type does, and how to pick the right extensions for you, jump to Select extensions to use.
How they work
To maximize the performance of your text ads, AdWords selects which extensions to show in response to each individual search on Google. For that reason, it’s a good idea to use all the extensions relevant to your business goals.
By adding more content to your ad, extensions give your ad greater visibility and prominence on the search results page. That means you tend to get more value. Ad extensions often increase your total number of clicks, and can give people additional, interactive ways of reaching you—as with maps or calls.
Many extension types require a bit of set-up—those are manual. Some extensions are added automatically when AdWords predicts they’ll improve your performance—those are automated. No setup is required for automated extensions, so they don’t show up among your options when you’re creating manual extensions. Learn more about automated extensions.