What’s the advantage to identifying app users with high lifetime value in a Google App campaign?
- Proactively target an audience with most-engaging video assets.
- Send push notiﬁcations to high-value users, reminding them to use an app.
- Focus marketing strategies on similar users who bring long-term value to a business.
- Focus marketing eﬀorts only on those users that are already engaging with an app regularly.