When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
- Allocate more budget to building better video creatives
- Target remarketing lists for all image creatives
- Assign the ad’s frequency cap to one impression per day
- Create a sequential rotation with the Rich Media creative set first
In a sequential rotation, the creatives are served to a user in the order you specify. Each subsequent creative is served less often than the creatives that came before it, because it becomes less and less likely that the same user will see the ad again.
Read more here: https://support.google.com/dcm/answer/2826489