When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
- Include call-to-actions, such as “Find the nearest location”
- Information about Italian food in the description
- Use the same headline and description as other advertisers
- An exclamation point in the display URL
Almost every online tutorial is giving you a wrong answer to this question pointing to “information about Italian food in the description”. But it’s a way to generic term. It’s like selling Porsche and writing what is a car in description. And it’s not relevant. Client is advertising his restaurants in particular location, not Italian food in general.
Use the description to highlight details about your product or service. It’s a good idea to include a “call to action”—the action you want your customer to take. If you’re an online shoe store, your description might include “Shop now” or “Buy shoes now.” If you offer a service, you might want to add something like “Get an instant quote online” or “See pricing.”
Read more here: https://support.google.com/adwords/answer/1704389?hl=en