Which is a benefit of advertising online?
Reach people who are likely interested in what you’re advertising
Automatically collect information about potential customers
Increase your position in organic search results
Make money by showing ads on your website
Which is a benefit of advertising online
When you advertise online with AdWords, you can use different targeting methods to reach potential customers right when they’re searching for your products or services. This can help make sure you’re putting your advertising dollars towards reaching only the people most likely to become your customers.
Before you take advantage of all that online marketing can do for your business, make sure you know the basics.
Difference between ads and “organic” search results
Let’s say you’re advertising your products or services with AdWords, Google’s online advertising platform. When someone conducts a Google search for terms related to your business, your ad can appear on the top or bottom of the Google search results page with an ad label. Your ad’s placement is primarily based on how relevant and useful it is to what the person searched for, your bid, and a few other factors.
The other section of the page shows “organic” search results. These are unpaid links to websites with content related directly to what the person searched for. The more relevant the site is to the search term, the higher the link will appear in the list. Your related website could appear here, but your ad won’t.
Benefits of online advertising
There’s a lot that’s different about online advertising compared to traditional advertising like newspapers, TV ads, or billboards. From the options below, choose the statement that’s a true benefit of online advertising. The correct answer will reveal even more ways AdWords can benefit your business.
Feeling like you’ve got a handle on what online marketing is and isn’t? Then let’s make sure your website is ready for the traffic your online ads will bring.
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