When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

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When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

• A Ask your audience what they search for when looking for similar products

• B Use the Google Keyword research tool or Bing Keyword research tool

• C Use a tool to harvest the keywords your competitors are using

• D Use all the usual keywords from your website in your advertising account

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