When developing a persona, you should ask yourself all of the following questions EXCEPT:
What are the implications of inaction by each persona?
How do these personas describe the goals or challenges they encounter that align with our company’s offering?
What are their preferred methods of communication within their team, their company, and their family?
How do these personas typically educate themselves on their goal or challenge?
https://www.youtube.com/watch?v=_dAggDJWzWg