When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?

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When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?

• A Compare follower numbers across platforms

• B Use online analytics tools to measure engagement

• C See what competitor businesses are using

• D Ask friends and family which platforms they use

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